1. Embrace Your Story
Studies show that the average “customer” needs 6-7 touches before they make a buying decision. Well, I submit the average customer also needs to hear your story 6-7 times before it truly sticks, almost as if they were watching a great movie again and again and again.
So my point here is a simple one:
Don’t run from who you are. Don’t hide what makes you unique. Rather, embrace your story. Tell it again and again, allowing for changes as they occur.
2. Know who you are
Who are you? What’s your shtick? And do other people see you or your business the same way you do? If you know these things, your ability to experience huge success on and offline will be increased dramatically.
3. Comments and shares are not a KPI
Content Marketing is about building your business, your brand, and your bottom line.
It’s not about comments and shares. And the minute it is, that’s when businesses lose their way and start allowing the false metric gods to dictate their success and focus.
Could comments and social shares be a byproduct of content marketing excellence? Yes, of course, and they can help things too.
But the keyword here is byproduct—not KPI.
4. Review Your Competitors
In every industry there is good and bad. There are good products and bad products. There are good services and bad services. There are legit and non-legit companies. The list goes on and on.
But if you want to be known as a trusted voice and source of consumer information, this is the type of content that needs to be on your website, blog, and other marketing platforms.
5. Reconsider your popular posts widget
Here is the thing—if you feel like the most-viewed pages (articles) on your blog represent your ideal client, then by all means, show them. Put them out there for the world to see.
But if you don’t feel strongly about them because they aren’t truly targeting your end-user/ideal customer, then I wouldn’t include the list, and instead would come up with a set of articles/links that you feel your clients would be best served reading.
A better idea is to create resource pages, something pat flynn talked about . Derek Halpern wrote a great post about this: What’s Stopping You From Creating Insanely Great Resource Pages?
6. Stop worshiping ‘gurus’
When it comes down to it, it’s time for everyone to stop worshiping bloggers (A-list, B-list, whatever), as these feelings only deter one’s personal work, progress and ability to accomplish greatness in their own way.
Guru worship sucks. It’s a creative killer in the worst way and depressing as heck.
7. Content Sells
I could go on and on with examples here, but I hope you get my point—content, when done right, sells. And as I’ve stated before, great content is the best sales tool in the world. It’s the best sales “person.” When we’re all asleep, it’s still working, teaching, and moving prospects in the right direction.
But unless we produce it, and then use it to its potential, we’ll never appreciate the full experience that is the power of content marketing.
8. Never deny your gut
Each and every one of us has been given the gift of intuition. Whether it’s with our kids, our personal health, or with our work—we all get impressions and thoughts—with the question always boiling down to whether or not we’ll follow those impressions as they come.
If you feel prompted to write about a subject in your industry, then write about it. Don’t put off the prompting just because a bunch of other people may be talking about the same thing. You just need to worry about you, your readers, and your paying customers. The moment you allow others to dictate your content is the moment you start to lose your own identity, thus succumbing to the pressures of the outside world—something I think we’d all agree is a bad thing.
9. Just Solve Problems
Go solve someone’s problem, that’s pretty darn interesting. When someone gets an answer to a question that no one else was willing to address, that’s VERY interesting.
When someone is on your website and learns something that will help them save money, have more time, have less stress, be more efficient, etc.—now you’ve become very, very interesting.
Do you know why we think our stuff isn’t interesting? Because we’re too close to it. We live it every day. We’ve lost the appreciation for what our product or service does, who it helps, and what problem(s) it addresses.
10. Every business, industry, and niche needs to find what social media platform their customer are mainly using…and then go after said platform like there is no tomorrow
For some folks, this may mean your company focuses all of its attention, at least first, on creating great content through text and video on a blog. For others, it may mean you have the best Twitter account in your industry and drive much of your business through said account.
11. Talk about your services
My point in mentioning this is simple my friends. Stop just writing content that doesn’t actually talk about your services. If you really are helping people out there, for the love of Pete start telling the world about it. Again, this doesn’t mean that you brag. Rather, it’s a simple process of telling others what life has taught you….which in-turn tell us why you’re the best man for the job.
Subtle selling folks. Do it, and watch the results that will follow.
12. Timing is dang important when it comes to high blogging authority and traffic.
Bloggers have a huge advantage over the normal press. We have no red tape. We have no ‘producers’ to run stuff through. When we want to publish something, all it takes it a few slaps of the keys and voila—DONE!
13. Build relationships via Skype
I’m sure you’re getting my point with these three examples. Skype can be an incredibly powerful medium folks. It allows us to take online relationships to ‘the next level’, and as shown from the gents above, the entire key to making Skype work for you is by asking questions, offering solutions, and looking for ways to help and serve the other person.
14. Take a Stand
Every great blog—whether it’s run by an individual, a small business, or a corporation—needs to be willing to take a stand with their content. We do not live in a world where fence sitters get rewarded on the web. Only the ones with guts and audacity stand out.
15. Leverage your personality
here needs to be times when you open up to your audience about ‘YOU’. No, you needn’t give all of yourself, but just by showing a little vulnerability and opening up on occasion you can establish powerful relationships you never previously imagined possible.
16. Don’t cling to failed projects
Here is the thing folks—If there is a part of your business that isn’t making you money, drop it. LET IT GO (assuming you’ve clearly tried to fix it). I don’t care if you spent years building it. It doesn’t matter if, at its inception, it was the greatest thing (at least in your mind) since sliced bread. There is no written rule that goals and directions cannot be changed again and again and again as we go about our lives.
17. Find your passion.
See yourself as a teacher. And start putting your thoughts down on that computer screen of yours.
The journey for each and every one of us along this road is a unique one. For some it may come easy. For others it will be difficult. But for everyone it will be worth it.
18. Stop writing and start networking
The first is that if you’re not getting the results from your blog that you’ve wanted, stop thinking about your blog so much and start thinking about others. How can you help them? How can you go the extra mile and form real relationships? Are you spending time commenting, tweeting, emailing, etc? Or are you just writing…and writing…and writing?
19. We can’t predict what will happen
Sometimes, no matter how many people are there to guide us and give us proper direction, the only way we are going to learn life’s greatest lessons is through experience. Sometimes we’ll fail, sometimes we’ll succeed, but as the famous quote by Emmerson goes:
Life is a journey, not a destination…
20. You are not your job title
So I hope anyone reading this little post will follow the lead of this good man and ask yourself these simple questions:
- Do I radiate happiness at work?
- Do I allow my ‘job title’ to dictate how I feel about what I do?
- Do I make each person I come in contact with feel important?
So don’t get caught up in job titles. See the big picture and make the most out of whatever it is that you do. No matter how much you hate your job, be rest assured there is someone out there that utterly enjoys your profession.